Company profile

Factory introduction

In recent years, Zhongrong has been adhering to the development tenet of “Personality & Quality, Reliability & Profitability”, fully promote innovative design, actively build product research and development, give product connotation, and enhance product core competitiveness.

product development

SHANTOU ZHONGRONG TOY INDUSTRIAL CO., LTD. is located in Chenghai, Shantou, Guangdong, a world-renowned toy and gift city. It is a high-tech enterprise integrating professional design, research and development, manufacturing and sales.

Business development

SHANTOU ZHONGRONG TOY INDUSTRIAL CO., LTD. was formerly known as Rongdafeng Plastic Factory, established in 2000. After more than 20 years of development, there are more than 800 product categories, of which more than 90% are independently designed or developed by the company with an area of 22000 squar metre and more than 600 staff. We owne a dozen of intellectual property and patent copyright with brands include Zhi Bei Bou, Rongdafeng and Lijiaxin.

Injection molding workshop

01 Key Account Channel

The company’s products cover Key Account Channel such as Wal-Mart, RT-Mart, Lotus, Tesco, and various toy specialty chains, as well as terminal sales channels like supermarkets and department stores across the country.

02 Circulation Channel

The first-tier and second-tier wholesale markets in major regions across the country, forming a dense coverage of national market sales and service outlets

03 Special Channel

In recent years, the company’s products have settled in many well-known cinemas and playgrounds; it has opened up new channels for toy sales.

Assembly and packaging workshop

Warehouse logistics

中荣玩具实业有限公司前身为成立于2000年的荣达丰塑料厂,经过近20年的发展,现自有土地厂房生产面积22000平方米,员工600人的生产规模,产品品类多达800多款,其中90%以上为公司自主设计或研发,拥有10多项自主知 识产权和专利著作版权。旗下品牌有:智贝宝、荣达丰、利佳信。