In recent years, Zhongrong has been adhering to the development tenet of “Personality & Quality, Reliability & Profitability”, fully promote innovative design, actively build product research and development, give product connotation, and enhance product core competitiveness.

SHANTOU ZHONGRONG TOY INDUSTRIAL CO., LTD. is located in Chenghai, Shantou, Guangdong, a world-renowned toy and gift city. It is a high-tech enterprise integrating professional design, research and development, manufacturing and sales.

SHANTOU ZHONGRONG TOY INDUSTRIAL CO., LTD. was formerly known as Rongdafeng Plastic Factory, established in 2000. After more than 20 years of development, there are more than 800 product categories, of which more than 90% are independently designed or developed by the company with an area of 22000 squar metre and more than 600 staff. We owne a dozen of intellectual property and patent copyright with brands include Zhi Bei Bou, Rongdafeng and Lijiaxin. 01 Key Account Channel The company’s products cover Key Account Channel such as Wal-Mart, RT-Mart, Lotus, Tesco, and various toy specialty chains, as well as terminal sales channels like supermarkets and department stores across the country. 02 Circulation Channel The first-tier and second-tier wholesale markets in major regions across the country, forming a dense coverage of national market sales and service outlets 03 Special Channel In recent years, the company’s products have settled in many well-known cinemas and playgrounds; it has opened up new channels for toy sales.